@einarwh there has been some good work in this area, of course pioneered by women and of course it cost them their jobs.
https://www.technologyreview.com/2020/12/04/1013294/google-ai-ethics-research-paper-forced-out-timnit-gebru/
https://www.technologyreview.com/2020/12/04/1013294/google-ai-ethics-research-paper-forced-out-timnit-gebru/
When you're researching the bleeding edge of new technology, it's stupid to go where the money currently is. Push the frontier forward and the money will follow *you*.